Eisuke Tachikawa
Japan
Eisuke Tachikawa is the head of NOSIGNER, a design firm aiming to create a hopeful future. He has worked on many projects tackling social issues, like climate change mitigation and adaptation, renewable energy, disaster prevention, community revitalization, and more. He advocates “Evolutional Creativity,” which tells the essence of creativity from the natural phenomenon of biological evolution, and this aims to foster innovators in various sectors of industry, academia, and government. This approach won him the prestigious Shichihei Yamamoto Prize, the leading academic award in humanities. Aside from being the chairman of the Benesse Educational Research & Development Institute's "Future of Higher Education" group, Tachikawa is working to spread creative education. As a highly expressive designer of products, graphics, and architecture, he has won over 100 design awards in Japan and internationally, including the Good Design Gold Award, the Design for Asia Grand Award, and the German Design Gold Award. He was also a judge for the Good Design Awards, ACC Tokyo Creative Awards, Design for Asia Awards, and World Architecture Festival. In 2021, he became the youngest president of the Japan Industrial Design Association (JIDA), Japan's oldest national design organization. He contributed to holding the World Design Conference in Japan for the first time in 34 years. In 2023, he joined the board of directors for the World Design Organization (WDO), which is an advisory group for the United Nations. Access Eisuke Tachikawa Newsroom
Featured Designs
Eisuke Tachikawa
Rebranded Tea Package
Yamamotoyama is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today. With the concept of Return to the origin of Edo, Nosigner have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, Nosigner referred to the traditional colors and structure of the scrolls with Yamamotoyama's original small crests and the calligraphy style of Edo.
A' Packaging Design Award - Platinum (2021) - Access Eisuke Tachikawa Rebranded Tea Package Press Kit
Eisuke Tachikawa
Sake Bottle
Naorai created a new form of sake by distilling it without heat, allowing the flavor of the sake to remain intact. To represent the depth and tranquility of Japanese culture, "shide" (paper streamers) are used to help connote a sacred area. To express the beauty of the sake, Nosigner traced the shape of a water-filled balloon created by surface tension and connoted the moment when purified water droplets drop.
A' Packaging Design Award - Silver (2024) - Access Eisuke Tachikawa Sake Bottle Press Kit
Eisuke Tachikawa
A Website with Open Designs for Survival
Olive is a wiki site that gathers and shares practical knowledge during a disaster. The project was named Olive, derived from the letter O (an emblem of the Japanese national flag) + Live (to live on). Ideas were quickly gathered with help from worldwide, on how to build necessities to survive in affected areas without the supplies. It achieved over one million page views within three weeks. It is still expanding today as a database of disaster countermeasures using collective intelligence.
A' Social Design Award - Golden (2021) - Access Eisuke Tachikawa A Website with Open Designs for Survival Press Kit
Eisuke Tachikawa
Website For Infectious Diseases
Pandaid is a website dedicated to protecting lives from pandemics. It is co-edited by volunteers, including doctors, editors, and more. The editorial emphasis goes towards providing scientific facts in ways that are easy to understand and to implement. As part of the project, there're other developments, a face shield to prevent splashes, signage to protect social distance humorously, and posters to communicate its importance.
A' Social Design Award - Silver (2021) - Access Eisuke Tachikawa Website For Infectious Diseases Press Kit
Eisuke Tachikawa
Aroma Inhaler
Ston provides you a healthy and mindful break, as an alternative to smoking and drinking. Nosigner named the device Breather, as a reference to the unique mindful experience it provides. Although the structure is similar to an electronic cigarette, by adjusting the flow of air as well as other factors, you can experience something closer to a deep breath. This is the tool to change a harmful break with smoking cigarettes into a healthy one for mentally and physically.
A' Digital and Electronic Device Design Award - Silver (2021) - Access Eisuke Tachikawa Aroma Inhaler Press Kit
Eisuke Tachikawa
Aroma Inhaler
Ston provides you a healthy and mindful break, as an alternative to smoking and drinking. The device is named a breather, a reference to the unique mindful experience it provides. Although the structure is similar to an electronic cigarette, by adjusting the flow of air as well as other factors, you can experience something closer to a deep breath. This is a tool to change a harmful break from smoking cigarettes into a healthy one, mentally and physically.
A' Digital and Electronic Device Design Award - Iron (2022) - Access Eisuke Tachikawa Aroma Inhaler Press Kit