CHIA-HUI LIEN
Taiwan (China)
Chia-Hui Lien, born in 1976 in Taiwan, acts as the Creative Director of Yi Jia Visual Identity Design Co.,LTD now. Her professional fields of design include brand design, graphic design, packaging design, book design, and exhibition visual design. She designs various design projects for customers from each and all sections, including Kaohsiung Rapid Transit, Bureau of Cultural Affairs Kaohsiung City Government, China Steel Corporation (CSC) ,Taiwan Power Company , Kaohsiung City History Museum. She is a very good designer and has won many international design awards every year. Access CHIA-HUI LIEN Newsroom
Featured Designs
CHIA-HUI LIEN
Visual Image Design Exhibition
Virtual and reality are antonyms. By dismantling the font strokes and using the tools used in the design as the structure of the font, it reflects the conflict between abstraction and reality in the design work process, but will eventually find its own positioning and goal. This is an interpretation of the virtual and real visual image design exhibition of the design creation process.
A' Graphics, Illustration and Visual Communication Design Award - Silver (2023) - Access CHIA-HUI LIEN Visual Image Design Exhibition Press Kit
CHIA-HUI LIEN
Visual Image Design Exhibition
Trying to describe the feeling of emptiness after a design is complete, emphasizing that state of lacking focus once the design stage is over. How do people keep moving on from that state? Forget that humans might fall into design stagnation; lose the value that the design ‘must’ have. View design as a cyclical process. Keep learning, keep growing; in every step of the design process, keep reflecting and innovating. View a design endpoint as not a stopping point, but as an important milestone. What appears to be an endpoint may in fact be a new beginning.
A' Graphics, Illustration and Visual Communication Design Award - Bronze (2024) - Access CHIA-HUI LIEN Visual Image Design Exhibition Press Kit
CHIA-HUI LIEN
Brand Packaging Design
The design of graph connecting with local scenery Stone Vase as main visual image magnifies local features and images. The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.
A' Packaging Design Award - Bronze (2022) - Access CHIA-HUI LIEN Brand Packaging Design Press Kit
CHIA-HUI LIEN
Event Image Design
The work uses a circular sun as a graphic design. Because the sun rises from the east, it symbolizes that the school development can make progress. Therefore, the circle of geometric figures is used as the basic element of the design, and the composition is changed, and they are used in book design, gift, lunch box packaging design, and poster design. The poster design uses the 52nd anniversary of the number to gradually change to the track of the sun, symbolizing the 52nd anniversary of the school’s founding. The color image from red to purple has been carved and transformed over the years.
A' Graphics, Illustration and Visual Communication Design Award - Iron (2021) - Access CHIA-HUI LIEN Event Image Design Press Kit
CHIA-HUI LIEN
Characters
Chinese and Chinese characters are important assets of Oriental culture over time. This work uses the fusion of aesthetics and Chinese characters as design elements to transform text into visual symbols; the main visual design main axis is the structure of Chinese characters, and the Chinese font is formed by using strokes and strokes of Chinese characters. To strengthen the themes of "cross-border", "aesthetics" and "Chinese characters".
A' Graphics, Illustration and Visual Communication Design Award - Bronze (2020) - Access CHIA-HUI LIEN Characters Press Kit