Jie Yang
China
Shenzhen Decelent Brand Planning Co., Ltd. JieYang and his team have created a number of works that have stood out from 180 nationalities and tens of thousands of works worldwide in two consecutive years of competitions, and successfully won the A'DESIGN Bronze Award in the top international design competition , Iron Award! This is the honor of the Chinese design industry, and it is the honor of the young city of Shenzhen! JieYang and his team, as a member of the new generation of young designers, inject fresh blood into the national design industry. Access Jie Yang Newsroom
Featured Designs
Jie Yang
Facial Mask
This design was based on the elements of Fuzhu-the mythical beast in Shan Hai Jing and the fair lady in the Book of songs, creating an aesthetic and artistic image spanning thousands of years. The outer packaging using the colors of Dunhuang murals is like a piece of classic art that never fades. The design of the bookpages symbolizes the history and life, making understood that true beauty is "confidence and precipitation" in the tempering of time.
A' Packaging Design Award - Silver (2021) - Access Jie Yang Facial Mask Press Kit
Jie Yang
Green Tea Packaging
This case is a new package of alpine green tea. Tea grows on cliffs and is very difficult to pick. In order to highlight its value and the hardships of tea pickers, the designer draws a vivid scene of picking and transporting tea with a few strokes of Chinese Calligraphy: the figure of Chinese character mountain shows the precipitous growth environment of tea and the merchant team trekking on the ancient tea horse road. The hard broken line on the side of the box symbolizes the rugged mountain road and expresses the hard won products and praise to the working people.
A' Packaging Design Award - Bronze (2022) - Access Jie Yang Green Tea Packaging Press Kit
Jie Yang
Sauce
The designer used three pieces of hollowed out paper-cut to form a vivid life scene. The three pieces of paper actually represent a typical Chinese courtyard: in front of it are gatehouses, archways and bridges, representing the connection with the outside world; In the middle are pavilions and factories, representing local life; Behind it are mountains and rivers, which represents the dependence of stability. The bottle cap is a flagstone Road, symbolizing "no matter how far away from home, this product is people's concern for home".
A' Packaging Design Award - Bronze (2022) - Access Jie Yang Sauce Press Kit
Jie Yang
Candy
This case is a processed candy produced in Hubei. It is a traditional delicacy of Tujia Nationality in Hubei. The packaging design follows the Chinese concept of harmony between man and nature and low-carbon and environmental protection. The designer team selects 8-10 colors from Tujia brocade, all of which are extracted from local natural plants and use environmental friendly natural pigments as printing raw materials. It is very environmentally friendly. The modeling combines the elements of the year of the tiger, making the packaging keep pace with the times and unique.
A' Packaging Design Award - Bronze (2022) - Access Jie Yang Candy Press Kit
Jie Yang
Restaurant
"Lovely Xinjiang" is the largest Xinjiang restaurant in China, At the same time, it shoulders the responsibility of "showing Xinjiang to the world". The designer's inspiration comes from the tiling process of the local Uygur building surface. Following the form of grinding brick splicing, various cultural elements in Xinjiang are made into various figures. These spliced squares represent Xinjiang's diverse culture, and also show Xinjiang's inclusiveness and openness to the world. Today, these cultures are reconnecting the world through the new silk road.
A' Graphics, Illustration and Visual Communication Design Award - Iron (2020) - Access Jie Yang Restaurant Press Kit