Hee soo Son
Republic of Korea
My name is Heesoo Son. I am learning design at Sungshin Women's University, and I mainly deal with brands and motion. I have won various contests such as as asia design prize, K-design award, ADAA, LOHB's video contest, etc. through my design, I have strengthened the meaning of the brand and made it more accessible to customers. Also, I'm interested in making the brand special to people through design and bringing better results. So I'm trying to learn more about what design I should do and apply those design principles to our work. Access Hee soo Son Newsroom
Featured Designs
Hee soo Son
Korean Health Food Store
The 'Darin' is designed to free modern people from reluctance to Korea's traditional health food products in the fatigue society, featuring simple, graphic clarity in delivering packages to the sensibilities of modern people, unlike the undesigned images that have been used by traditional Korean health food shops. All designs are made from motifs of blood circulation, visualizing the goal of providing vitality and health to the tired 20s and 30s.
A' Packaging Design Award - Silver (2020) - Access Hee soo Son Korean Health Food Store Press Kit