Olha Takhtarova
Ukraine
My career in Design started in 2006. I worked as an Interior Designer and Graphic Designer in creative and design companies. Today I continue my way in my own studio. My own design studio SOT B&D was opened in 2015. The studio majors are visual identification, packaging, web design, illustration. More than 400 projects for local and foreign clients from Ukraine, Germany, Belgium, Canada, Poland, UAE, Russia, USA were implemented by SOT B&D within 6 years. My favorite part of the project is creating the design itself when all the information is collected, briefs are read, meetings are held, details are clarified. Vivid emotions make me an effective result for complex projects that lasted for months. Invested heavily and with much energy in them. To become a great designer, you must practice a lot. This is the only way to get experience. In order to create out-of-box solutions and be a real expert, you need to improve your skills constantly, move the bar upwards, step out of your comfort zone, learn new things, work on mistakes and improve your visual culture. Despite how good a specialist you are, if you do not know how to communicate with people, interact with them, you will not be able to sell your work. Access Olha Takhtarova Newsroom
Featured Designs
Olha Takhtarova
Packaging
The packaging design for the Winetime Seafood series should demonstrate the freshness and reliability of the product, should differ it favorably from competitors, be harmonious and understandable. The colors used (blue, white and orange) create a contrast, emphasize important elements and reflect brand positioning. The single unique concept developed distinguishes the series from other manufacturers. The strategy of visual information made it possible to identify the product variety of the series, and the usage of illustrations instead of photos made the packaging more interesting.
A' Packaging Design Award - Platinum (2020) - Access Olha Takhtarova Packaging Press Kit
Olha Takhtarova
Candy Packaging
The new Una Luna collection of chocolates is based on original liqueurs and Italian chocolates. But it's not only the unusual flavors that make this collection stand out. The packaging design is inspired by the energy of each flavor, presented abstractly with unexpected strokes and brush strokes created by the designer. When you take a box of Una Luna chocolates in your hands, you will feel like you are opening a real work of art and when you take your first bite, you will be able to feel all its combinations.
A' Packaging Design Award - Silver (2023) - Access Olha Takhtarova Candy Packaging Press Kit
Olha Takhtarova
Packaging
The designer created a new brand of pasta, able to attract the attention of the main audience and at the same time to interest new customers. The visual style of Chefz Food is characterized by bright, contrasting colors and clear zoning. The design structure adapts easily to different contexts and conveys the brand's personality. The typography emphasizes the benefits of the packaging and key information. In addition, the designer developed a logo that defines the values, voice and character of the brand and ensures its personalization.
A' Packaging Design Award - Bronze (2024) - Access Olha Takhtarova Packaging Press Kit
Olha Takhtarova
Packaging
For the professional Wink Lashes series, a unique, attractive package was created, revealing the benefits of the brand. The graphic symbols help to display the main idea of the design - a magical transformation. The "Eye" image was a basis, whereas a separate visual element in the corresponding design was created for each product line. The correct use of color helped the brand embrace a complete look and effectively communicate with the customer. The developed design increased the level of brand awareness and popularity and made the TM more competitive.
A' Packaging Design Award - Golden (2021) - Access Olha Takhtarova Packaging Press Kit
Olha Takhtarova
Granola Packaging
Granovita preaches a simple approach to making granola with the best tasting natural ingredients while keeping the essence of the brand no frills. Granovita's packaging design had to reflect honesty about the product and the ingredients. The design had to inspire consumer confidence in the product. By combining granola packaging with modern design, the designer has created an image that invites customers to rediscover breakfast. The new granola brand wants to bring change to the cereal market.
A' Packaging Design Award - Silver (2022) - Access Olha Takhtarova Granola Packaging Press Kit
Olha Takhtarova
Packaging
The logo of the craft beer Judinstrom features a stylized character in Scandinavian style, embodying strength and resilience. Visual elements and packaging design are executed in a modern interpretation of Scandinavian motifs, conveying the cold atmosphere of the northern countries. Flat graphics are used for illustrations on the packaging, incorporating symbols typical of the Scandinavian region. The color palette includes deep blue, shades of gray, and blue, emphasizing icy coolness and restraint.
A' Packaging Design Award - Iron (2024) - Access Olha Takhtarova Packaging Press Kit
Olha Takhtarova
Snack Packaging
The main task in developing the packaging for the Fruit Bar series was to create a positive and friendly image for the new snack brand. The design conveys energy and dynamism. Bright colors and a white background were chosen to emphasize contrast and cleanliness. Characters on the packaging radiate positivity and activity, enhancing the impression of the brand's vitality and well-being. Thanks to the carefully selected colors, logo, and characters, the packaging effectively communicates the essence of the product and attracts consumers.
A' Packaging Design Award - Iron (2024) - Access Olha Takhtarova Snack Packaging Press Kit
Olha Takhtarova
Packaging
The purpose of the Bel Gusto rebranding is to expand the brand's audience through visual renewal. To emphasize traditions and history and favorably distinguish the TM from competitors, the theme of postage was used. The theme was expressed the theme in the packaging's distinctive design in the postal theme and material textures and elements of postage. The use of illustrations allowed to tell about the product, reveal it from unusual sides and contrast the product line's contrasting color differentiation helped the consumer distinguish the products in the line from each other.
A' Packaging Design Award - Silver (2021) - Access Olha Takhtarova Packaging Press Kit
Olha Takhtarova
Cosmetic Packaging
The designer was commissioned to create the packaging of a children's line of 5 products for Siela Cosmetic. The overall look of the brand was created with the help of charming drawings. A storyline was created for each product and a design system was developed that tells that story for the entire product line, At the same time, the illustrative style reflects the nature of children's books and emphasizes the reputation of the brand.
A' Packaging Design Award - Bronze (2022) - Access Olha Takhtarova Cosmetic Packaging Press Kit
Olha Takhtarova
Confectionery Packaging
Behind the design of each product, there is a story. The collage illustration used in the package design for the Una Luna fruit candy series is a good way to tell this story to the consumer. Collage illustration on the package helped to create a certain image of the brand and give it integrity. The modern market demands a simple and clear package, which will stand out on the shelves and be interesting to the audience. In his project, the designer used the collage technique and contrasting shades. It helped to make the packaging of Una Luna candies interesting.
A' Packaging Design Award - Iron (2022) - Access Olha Takhtarova Confectionery Packaging Press Kit