Mark Boey
Australia
Mark is an internationally recognised Creative Director, recent awards include the World’s Top 17th Designer (A’ Design Awards 2021) and Experiential and Immersive Platinum award winner at Muse Creative Awards (NYC 2021) With over 20 years of experience in research-driven design, combining rationale into the brand story, creating a meaning behind every moment and elevating this with emotive animation that gets your audience feeling ‘something’ and is unforgettable. Mark has delivered 100+ media and interactive experiences and successfully executed multi-million dollar projects for global brands, cultural festivals and governmental organisations across four continents. With a client base spanning across four continents and including over 30 brands, Mark holds invaluable experience leading massive multi-million dollar projects. Access Mark Boey Newsroom
Featured Designs
Mark Boey
In Store Experience Wall
MG interactive AR projection sculpture, inside a car dealership. Untitled Studios created a playful, fun, and engaging in-store experience. The AR Projection-Mapping represents the electricity, and the sculpture portrays reality. When the two meet, they create an exhilarating experience and educate the shopper at the same time. When the projector is turned off, one can see an elegant white sculpture on the wall.
A' Advertising, Marketing and Communication Design Award - Golden (2020) - Access Mark Boey In Store Experience Wall Press Kit
Mark Boey
3D Theme Park Ride
Guests are transported into a state of the art 4D animation that, along with surprising sensory elements, propels them into the ultimate 'Mermaid ride' experience. The experience becomes even more immersive with the creation of a uniquely designed ride, each equipped with seven different special effects that repeat numerous times in tandem with the 3D animation, including vertical drops and horizontal motions!
A' Movie, Video and Animation Design Award - Bronze (2020) - Access Mark Boey 3D Theme Park Ride Press Kit