Masoud Najafi Amirkiasar
Turkey
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Featured Designs
Masoud Najafi Amirkiasar
Sanitary Pads
Contrasted with the discomfort and limitations women experience during their periods, the concept behind Scarlet sanitary pads' packaging was inspired by the ideas of freedom and relief, qualities the product is designed to deliver. Nature provides a sense of peace and freedom that modern urban life often lacks. To capture this emotional relief, the packaging design draws inspiration from natural landscapes and uses soft watercolor techniques to express these sensations. The result is a calming, poetic visual language that aligns with the product’s promise of comfort and care.
A' Packaging Design Award - Silver (2025) - Access Masoud Najafi Amirkiasar Sanitary Pads Press Kit
Masoud Najafi Amirkiasar
Pastry
Handmade pastry is created artistically and conveys a special experience to the audience. Using color Brushes and free forms as a work of art symbolizes a taste experience that is unique and beyond the ordinary experience that might be found elsewhere. The hardest part of the design project was convincing the founders to admit the suggested dynamic identity approach to the design, which led to a rather large production dimension, which led to more investment. Another challenge was the acceptability of such an approach for the consumer as it put a heavier cognitive burden.
A' Packaging Design Award - Iron (2025) - Access Masoud Najafi Amirkiasar Pastry Press Kit
Masoud Najafi Amirkiasar
Instant Coffee Packaging
The packaging design of a new-to-market product is not only about the art of design but also about the art of understanding the customers' minds and standing out on the shelves against competitors. Having these nuances in mind, the Meer packaging design has taken the final product texture into illustration to stimulate and engage all the senses of coffee lovers. Also, the layout and unconventional font size play a significant role in attracting consumers to the product. This design is created with the hope of making serious change on the beverage shelf of the stores.
A' Packaging Design Award - Bronze (2023) - Access Masoud Najafi Amirkiasar Instant Coffee Packaging Press Kit