Mohsen Koofiani
Iran
Mohsen Koofiani is a designer, illustrator, and character designer whose academic achievements are painting. He has a great imagination and loves details, so he tries to refer to them in all his designs and ideas. Mohsen is an idea maker and likes to create an imaginary world for his friends. Loves peace and tranquility. Packaging design for food is one of his specialties and he has many ideas in this field. She loves cartoons and childish fantasy worlds and loves daydreaming. Access Mohsen Koofiani Newsroom
Featured Designs
Mohsen Koofiani
Dried Fruits
This design has benefited from the combination of artistic sculptures, fruits, and animals, although it should be noted that subtle changes have been made artistically. The pictures tried to establish a clear connection between animals, fruits, and culture. But since the main theme of the design is to preserve the ecosystem, in addition to the herbivorous animals, in some places wild animals (hunters) have been used as a symbol of power. In this packaging, simple and powerful colors are used to attract more attention, and degradable packaging is used to protect the environment.
A' Packaging Design Award - Bronze (2024) - Access Mohsen Koofiani Dried Fruits Press Kit
Mohsen Koofiani
Dried Fruits Packaging
In the designed packaging, the character of Mr. Hernuta is one of the unique features of this packaging, which is an adventurous character in the world of nuts. Other features of the design include the simplicity of the packaging design (white background with a real image of the product using a black and white image as a fantasy). Each package tells a story of an adventure and at the same time, you see dynamic and special packages.
A' Packaging Design Award - Bronze (2024) - Access Mohsen Koofiani Dried Fruits Packaging Press Kit
Mohsen Koofiani
Ice Cream Packaging
Welcome to the world of fantasy and wonder. In this ice cream packaging design, you enter the mental world of a child. It may seem like this idea is only for children, but this fantasy design style takes everyone into a children's fantasy world. The cheerful colors and different illustrations each tell a story that makes everyone imaginatively enter childhood. This design has many details that make the viewer more interested and curious. One of the features of this design is the use of the watercolor technique in the illustration section of the design.
A' Packaging Design Award - Bronze (2024) - Access Mohsen Koofiani Ice Cream Packaging Press Kit
Mohsen Koofiani
Pet Foods
Normally, since humans consider pets as members of their families and children, the packaging design is cartoonish. The use of characters can strengthen the connection with the viewer and create an attractive environment. As a result, the packaging has a prominent and special visual connection. The animals' faces are very cleverly designed and their smiles and happiness are clearly visible, which shows the effect of this product on them. Using simple colors without details creates a better understanding of the image and purpose.
A' Packaging Design Award - Bronze (2024) - Access Mohsen Koofiani Pet Foods Press Kit
Mohsen Koofiani
Package
The project shows the process of coffee production from planting to presenting the product. The creation of these imaginary giants and their nomadic tools is to support the environment and consumer awareness of the difficult stages of coffee production, as well as to support people who work hard to make this product and are not seen. These revolutionary coffee characters refer to the child-inside of humans and their imaginary world. The illustration is done with the watercolor technique. Using shiny parts in the print technique will allow the packages to be more seen.
A' Packaging Design Award - Silver (2022) - Access Mohsen Koofiani Package Press Kit
Mohsen Koofiani
Ice Cream Packages
This design has eye-catching colors. The use of old design patterns and different colors and well-known characters of England, which are depicted in a minimal way, and each of them has different stories to tell, are among the features of this design collection. It is as if the characters are telling a story and looking for something. The designs are such that it represents the brand name and its country. Next to the packaging, the type of product and its contents are depicted directly.
A' Packaging Design Award - Iron (2024) - Access Mohsen Koofiani Ice Cream Packages Press Kit
Mohsen Koofiani
Dessert Drink Packaging
It is clear that this package is designed for children. The harmony between designs in different flavors is clear. All have a rhythm with beautiful colors and are designed according to a harmonious pattern, the hair of the characters is pulled up in a different way to focus the eye on the name and type of dessert. In this design, to draw more attention to the packaging, fantasy and childish characters are used, which are executed with the watercolor technique in the illustration part.
A' Packaging Design Award - Iron (2024) - Access Mohsen Koofiani Dessert Drink Packaging Press Kit
Mohsen Koofiani
Ice Cream Package
In this design, which is named with musical techniques, it is tried to harmonize the illustrations on the package with the name of each product. The illustrations are drawn in a simple way with a beautiful technique and various colors according to the taste of each ice cream. In the design of this packaging, an interaction between music and ice cream flavors has been created. The purpose of this packaging is to combine the different feelings of listening to music and eating ice cream. So you might want to experience it and listen to a piece of music with the same theme while eating ice cream.
A' Packaging Design Award - Iron (2024) - Access Mohsen Koofiani Ice Cream Package Press Kit