LAHCCEN LUDOVIC
France
Its primary objective: to impact. Demanding, he takes care of the smallest detail that must be justified. He does not like creations without meaning, without stories or without emotions in order to create a stronger interaction with the target. He knows perfectly well how to adapt and communicate his expectations. This allowed him, in addition to his approach and experience, to explain his vision and lead the design of new equipment for freedivers. He also knows how to listen and surround himself with experts to obtain convincing results. For this, he is inspired, researches, compares, audits, questions, to propose a differentiating approach which even at the same time, marketing, trends, aesthetics, psychology, cognitive biases, and his experience in order to design a unique and specific cocktail Access LAHCCEN LUDOVIC Newsroom
Featured Designs
LAHCCEN LUDOVIC
Freediving Weight
The design is a back weight for freediving, which allows an ultra precise balance and buoyancy. Its assets, its modular and fast load capacity, up to 6 kg, usable in any position, any freediving discipline. It is equipped with a quick release and adjustment buckles to adjust to different sizes, whatever the gender, offering incredible comfort that quickly makes you forget the weight carried. Its design comes from the fusion of marine animals and gear created for speed to give it very hydrodynamic lines and offer optimal glide under water. Its versatility makes it a one-of-a-kind concept.
A' Sporting Goods, Fitness and Recreation Equipment Design Award - Silver (2023) - Access LAHCCEN LUDOVIC Freediving Weight Press Kit