Masafumi Nakada
Netherlands
I'm Apparel Product Planning Manager in MIZUNO CORPORATION(THE NETHERLANDS). I have experience of product planing for running apparel for more than 10 years. Running is unique because we play it with belongings. That's why runners say pocket is really important. But I thought each sports brand don’t focus on pocket since not many sports are played with belongings. It looks like blue ocean. Consumer wants it but nobody makes it. It means we Mizuno still have possibility to make innovative pocket if we focus on it. I tried to be a specialist of pocket to bring the amazing product to runners. Access Masafumi Nakada Newsroom
Featured Designs
Masafumi Nakada
Running Shorts
Everything for your run in one shorts; a running shorts developed for runners who carry smartphone, keys, coins, cards, energy gels, snack bars and more. Equipped with 360 degree stretch fabric pocket around the hip. An original elaborate design for storage and to prevent items from shaking inside the pocket. There is a patented zip pocket inside the mesh to store your important items. The designers aim to make new standard of running shorts with this problems solution from a runner's perspective.
A' Sporting Goods, Fitness and Recreation Equipment Design Award - Iron (2024) - Access Masafumi Nakada Running Shorts Press Kit