Jangsoon Choe
Republic of Korea
We are looking for brands with inspiring messages to make our community better than before. We study the structure of knowledge on brands, i.e., their history, messages, identity, vision as well as their ethics. What we sought throughout the brands are significant elements. We believe the power of these elements well enable citizens to become more aware, intelligent and prepared, not to be deceived by companies or capital. We strive to help people to escape the cave of misleading perception. lmnt company focuses on the basic elements of a brand, enabling it to discover an essential way to evolve and to effectively engage with consumers. We believe a brand is just a language of capital that’s suggesting a better way to live a life. Access Jangsoon Choe Newsroom
Featured Designs
Jangsoon Choe
Brand Design
Kakao AI Campus, developed by Kakao Corp., defines a future AI blueprint for the community. Open to Kakao employees, local communities, civic groups, and digitally disadvantaged individuals, it serves as an alternative space to nurture AI talent while upholding ESG principles. A comprehensive brand experience design was implemented, establishing operational principles and practical programs. By introducing innovative designs distinct from Kakao's existing identity, the project inspired the company and strengthened internal branding.
A' Graphics, Illustration and Visual Communication Design Award - Golden (2025) - Access Jangsoon Choe Brand Design Press Kit
Jangsoon Choe
Brand Design
Namuh redefined itself as a self-achievement platform, expanding beyond stock trading to deliver new experiences and value. Designed for Millennials and Gen Z, the platform fosters personal growth through investment and promotes healthy financial habits. The Daily Shift concept transforms everyday spending into future-oriented investments. A cohesive design system, featuring imaginative illustrations and a door motif, enhances accessibility and highlights new opportunities.
A' Advertising, Marketing and Communication Design Award - Bronze (2025) - Access Jangsoon Choe Brand Design Press Kit